/* =========================================================
   Divyam Chaturvedi — Portfolio
   Look & feel: blush paper, brush headlines, highlighter
   swipes, hand-drawn arrows, hot-pink scribbles.
   ========================================================= */

:root {
  --blush: #fce6dd;
  --blush-2: #fdf1ec;
  --paper: #fffaf7;
  --ink: #111111;
  --ink-soft: #3a3a3a;
  --muted: #6b6461;
  --pink: #ff2e6e;
  --yellow: #f4ef4a;
  --grey-hl: #3a3a3a;
  --line: #1a1a1a;
  --tile-border: #cfc6c2;
  --radius: 22px;

  --f-brush: "Permanent Marker", "Comic Sans MS", cursive;
  --f-caps: "Oswald", "Arial Narrow", sans-serif;
  --f-body: "Jost", "Futura", "Helvetica Neue", Arial, sans-serif;
  --f-hand: "Caveat Brush", "Permanent Marker", cursive;

  --gutter: clamp(16px, 4vw, 48px);
  --sec-pad: clamp(72px, 10vw, 140px);
}

/* ---------- base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--f-body);
  font-size: 15px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img { max-width: 100%; display: block; }
a { color: inherit; }
::selection { background: var(--pink); color: #fff; }

.container-xl { padding-left: var(--gutter); padding-right: var(--gutter); max-width: 1320px; }
.sec { position: relative; padding: var(--sec-pad) 0; overflow-x: clip; }
@media (max-width: 575.98px) { .row.g-5 { --bs-gutter-x: 2rem; } }

/* ---------- type ---------- */
.h-brush {
  font-family: var(--f-brush);
  font-size: clamp(2.4rem, 5.4vw, 4.2rem);
  line-height: 1.02;
  text-transform: uppercase;
  letter-spacing: .01em;
  margin: 0 0 1.25rem;
  font-weight: 400;
}
.h-brush--stack { font-size: clamp(2.1rem, 4.2vw, 3.3rem); line-height: 1.08; }
.h-brush--xl { font-size: clamp(2.6rem, 4.4vw, 3.9rem); }
.h-brush--light { color: #fff; }

/* highlighter swipe behind headings */
.hl { position: relative; display: inline; z-index: 0; }
.hl::before {
  content: "";
  position: absolute;
  left: -.18em; right: -.25em;
  bottom: .02em; height: .5em;
  background: var(--yellow);
  z-index: -1;
  transform-origin: left center;
  transform: skewX(-12deg) rotate(-1.5deg) scaleX(var(--hl-scale, 1));
  border-radius: 40% 10% 35% 8% / 60% 30% 70% 40%;
  clip-path: polygon(0 18%, 4% 0, 30% 10%, 62% 2%, 100% 12%, 98% 86%, 70% 100%, 34% 90%, 3% 100%);
}
.hl--bottom::before { bottom: -.05em; height: .42em; }
.hl--grey::before { background: var(--grey-hl); }

.caps-lead {
  font-family: var(--f-caps);
  font-weight: 500;
  text-transform: uppercase;
  font-size: clamp(1.05rem, 1.6vw, 1.32rem);
  line-height: 1.55;
  letter-spacing: .01em;
  margin: 0 0 1.1rem;
}
.caps-lead--xl { font-size: clamp(1.4rem, 3vw, 2.3rem); line-height: 1.25; margin: 0; }

.brush {
  font-family: var(--f-brush);
  font-weight: 400;
  letter-spacing: .02em;
  white-space: nowrap;
}
.pink { color: var(--pink); }
/* the marker font draws "&" like a "+", so use the caps font for it */
.amp { font-family: var(--f-caps); font-weight: 700; }
.brush-inline { font-family: var(--f-brush); font-weight: 400; color: var(--pink); }

.body-sm { font-size: 14px; color: var(--ink-soft); max-width: 46ch; }
.body-copy { font-size: 14.5px; color: var(--ink-soft); max-width: 50ch; }
.body-copy p { margin-bottom: .95rem; }
.body-copy em { color: var(--ink); }

.kicker, .label-caps {
  font-family: var(--f-body);
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: .18em;
  font-size: 11.5px;
  margin: 0 0 1rem;
}
.label-caps--hl { display: inline-block; position: relative; margin: 3.5rem 0 1.5rem; font-size: 13px; }
.label-caps--hl::after {
  content: ""; position: absolute; left: -6px; right: -6px; bottom: 2px; height: 8px;
  background: var(--yellow); z-index: -1; transform: skewX(-12deg);
}

.hand-note {
  font-family: var(--f-hand);
  font-size: clamp(1.25rem, 2vw, 1.6rem);
  color: var(--ink-soft);
  margin: 0;
  transform: rotate(-2deg);
  display: inline-block;
}
.hand-note--pink { color: var(--pink); }
.hand-note--inline { font-size: 1.15rem; text-transform: none; letter-spacing: 0; margin-left: .35rem; }

.sec-head { display: flex; flex-wrap: wrap; align-items: baseline; gap: .25rem 2rem; margin-bottom: clamp(2rem, 4vw, 3.5rem); }
.sec-head .h-brush { margin: 0; }

/* ---------- doodles ---------- */
.doodle-arrow path, .squiggle path, .divider-line path, .brand-scribble {
  fill: none;
  stroke-linecap: round;
  stroke-linejoin: round;
}
.doodle-arrow path { stroke: var(--ink); stroke-width: 2.2; }
.doodle-arrow .dot { fill: var(--ink); }
.squiggle path { stroke: var(--pink); stroke-width: 9; }

/* ---------- image frames ---------- */
.img-slot {
  position: relative;
  display: block;
  overflow: hidden;
  border-radius: var(--radius);
  background: #ead8d1;
}
.img-slot img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: 1; }

/* ---------- buttons ---------- */
.btn-pill {
  position: relative; display: inline-flex; align-items: center; justify-content: center; gap: .4em;
  border: 1.5px solid var(--ink); border-radius: 999px;
  padding: 10px 26px; text-decoration: none; background: transparent; color: var(--ink); cursor: pointer;
  font-family: var(--f-body); font-weight: 600; font-size: 11px; letter-spacing: .18em; text-transform: uppercase;
  transition: background .3s ease, color .3s ease, border-color .3s ease;
}
.btn-pill:hover { background: var(--ink); color: #fff; }
.btn-pill--dark { background: var(--ink); color: #fff; }
.btn-pill--dark:hover { background: var(--pink); border-color: var(--pink); }
.btn-pill--light { border-color: #fff; color: #fff; }
.btn-pill--light:hover { background: #fff; color: var(--ink); }
.btn-pill:focus-visible, .slider-btn:focus-visible, .brand-tile:focus-visible, .perf-visual-img:focus-visible, .pop-close:focus-visible {
  outline: 3px solid var(--pink); outline-offset: 3px;
}

/* ---------- slider (Prev / Next) ---------- */
.slider { --per: 1; --gap: 24px; position: relative; }
.slider-track {
  display: flex; gap: var(--gap);
  list-style: none; margin: 0; padding: 4px 12px 16px 2px;
  overflow-x: auto; overscroll-behavior-x: contain;
  scroll-snap-type: x mandatory; scroll-padding-left: 2px; scroll-behavior: smooth;
  scrollbar-width: none;
}
.slider-track::-webkit-scrollbar { display: none; }
.slider-track > * {
  flex: 0 0 calc((100% - (var(--per) - 1) * var(--gap)) / var(--per));
  min-width: 0; scroll-snap-align: start;
}
.slider-nav { display: flex; align-items: center; justify-content: center; gap: 18px; margin-top: 18px; }
.slider-btn {
  display: inline-flex; align-items: center; gap: .5em;
  border: 1.5px solid var(--ink); border-radius: 999px; background: #fff; color: var(--ink);
  padding: 9px 20px; cursor: pointer;
  font-family: var(--f-body); font-weight: 600; font-size: 11px; letter-spacing: .16em; text-transform: uppercase;
  transition: background .25s, color .25s, opacity .25s;
}
.slider-btn:hover:not(:disabled) { background: var(--ink); color: #fff; }
.slider-btn:disabled { opacity: .35; cursor: default; }
.slider-count { font-family: var(--f-brush); font-size: 1.15rem; min-width: 5.5em; text-align: center; }

/* ---------- popup ---------- */
.pop { position: fixed; inset: 0; z-index: 300; display: grid; place-items: center; padding: 16px; }
.pop[hidden] { display: none; }
.pop-backdrop { position: absolute; inset: 0; background: rgba(17,17,17,.62); backdrop-filter: blur(3px); }
.pop-box {
  position: relative; width: min(880px, 100%); max-height: calc(100vh - 32px); overflow: auto;
  background: var(--paper); border: 1.5px solid var(--ink); border-radius: 24px;
  box-shadow: 8px 8px 0 var(--pink); padding: clamp(22px, 4vw, 40px);
}
.pop-close {
  position: sticky; top: 0; float: right; z-index: 2; margin: -6px -6px 0 12px;
  width: 42px; height: 42px; border-radius: 50%; border: 1.5px solid var(--ink); background: #fff;
  font-size: 26px; line-height: 1; cursor: pointer; transition: background .25s, color .25s;
}
.pop-close:hover { background: var(--ink); color: #fff; }
.pop-title { font-family: var(--f-caps); font-weight: 600; text-transform: uppercase; font-size: clamp(1.6rem, 3.4vw, 2.4rem); line-height: 1.05; margin: 0 0 .9rem; }
.pop-title .brush { white-space: normal; }
.pop-lede, .pop-body > p { color: var(--ink-soft); font-size: 15px; max-width: 65ch; }
.pop-media { position: relative; aspect-ratio: 16 / 9; border-radius: 16px; overflow: hidden; border: 1.5px solid var(--ink); margin: 0 0 1.4rem; clear: both; }
.pop-media img { width: 100%; height: 100%; object-fit: cover; }
.pop-gallery { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-top: 1.2rem; }
.pop-gallery img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; border-radius: 12px; border: 1.5px solid var(--ink); }
.pop-intro { font-size: 15px; color: var(--ink); font-weight: 500; max-width: 65ch; }
.pop-list { list-style: none; padding: 0; margin: 1rem 0 0; display: flex; flex-wrap: wrap; gap: 8px; }
.pop-list li { font-weight: 600; font-size: 11px; letter-spacing: .14em; text-transform: uppercase; border: 1.5px solid var(--ink); border-radius: 999px; padding: 6px 14px; background: #fff; }
.pop-section { margin-top: 1.1rem; }
.pop-section h4 { font-family: var(--f-body); font-weight: 600; font-size: 11px; letter-spacing: .18em; text-transform: uppercase; margin: 0 0 .25rem; }
.pop-section p { margin: 0; color: var(--ink-soft); font-size: 15px; }
.pop-section strong { color: var(--ink); background: linear-gradient(transparent 62%, rgba(244,239,74,.85) 62%); }
body.pop-open { overflow: hidden; }
@media (max-width: 575.98px) {
  .pop-gallery { grid-template-columns: 1fr 1fr; }
  .pop-gallery > :last-child { grid-column: 1 / -1; aspect-ratio: 16 / 10; }
}

/* =========================================================
   HEADER
   ========================================================= */
.site-header {
  position: fixed; inset: 0 0 auto 0; z-index: 100;
  display: flex; justify-content: space-between; align-items: flex-start;
  padding: 18px var(--gutter);
  pointer-events: none;
  transition: background .35s ease, padding .35s ease, box-shadow .35s ease;
}
.site-header > * { pointer-events: auto; }
.site-header.is-scrolled { background: rgba(252, 230, 221, .92); backdrop-filter: blur(8px); padding-top: 10px; padding-bottom: 10px; box-shadow: 0 1px 0 rgba(0,0,0,.06); }

.brand {
  position: relative; text-decoration: none; display: inline-flex; flex-direction: column;
  line-height: .9; transform: rotate(-4deg); padding-right: 46px;
}
.brand-main { font-family: var(--f-brush); font-size: 30px; text-transform: uppercase; }
.brand-sub { font-family: var(--f-brush); font-size: 15px; text-transform: uppercase; margin-left: 22px; letter-spacing: .04em; }
.brand-scribble { position: absolute; right: 0; top: -4px; width: 44px; stroke: var(--ink); stroke-width: 3.2; }

.site-nav { display: flex; flex-direction: column; align-items: flex-end; gap: 2px; }
.site-nav a {
  position: relative;
  font-family: var(--f-body); font-weight: 600; font-size: 11px;
  text-transform: uppercase; letter-spacing: .18em; text-decoration: none;
  padding: 1px 0;
}
.site-nav a::after {
  content: ""; position: absolute; left: -4px; right: -4px; bottom: 3px; height: 6px;
  background: var(--yellow); z-index: -1; transform: scaleX(0); transform-origin: right;
  transition: transform .3s ease;
}
.site-nav a:hover::after, .site-nav a.is-active::after { transform: scaleX(1); transform-origin: left; }

.site-header.is-scrolled .site-nav { flex-direction: row; gap: 22px; margin-top: 10px; }

.nav-toggle { display: none; }

@media (max-width: 991.98px) {
  .nav-toggle {
    display: inline-flex; flex-direction: column; justify-content: center; gap: 7px;
    width: 46px; height: 46px; border: 1.5px solid var(--ink); border-radius: 50%;
    background: var(--paper); padding: 0 12px; cursor: pointer; z-index: 3;
  }
  .nav-toggle span { display: block; height: 2px; background: var(--ink); transition: transform .3s ease; }
  .nav-open .nav-toggle span:first-child { transform: translateY(4.5px) rotate(45deg); }
  .nav-open .nav-toggle span:last-child { transform: translateY(-4.5px) rotate(-45deg); }

  .site-nav, .site-header.is-scrolled .site-nav {
    position: fixed; inset: 0; margin: 0;
    flex-direction: column; align-items: center; justify-content: center; gap: 10px;
    background: var(--blush);
    opacity: 0; visibility: hidden; transition: opacity .35s ease, visibility .35s;
  }
  .site-nav a { font-family: var(--f-brush); font-weight: 400; font-size: clamp(2rem, 8vw, 2.8rem); letter-spacing: .02em; }
  .site-nav a::after { height: 14px; bottom: 8px; }
  .nav-open .site-nav { opacity: 1; visibility: visible; }
  .nav-open .site-header { backdrop-filter: none; transform: none !important; background: transparent; box-shadow: none; }
  .brand { z-index: 3; }
  .nav-open { overflow: hidden; }
}

/* =========================================================
   INTRO
   ========================================================= */
.sec-intro { background: var(--blush); padding-top: clamp(110px, 12vw, 150px); padding-bottom: clamp(64px, 8vw, 110px); }
.img-slot--hero { aspect-ratio: 4 / 4.2; max-height: 640px; width: 100%; }
@media (max-width: 991.98px) { .img-slot--hero { aspect-ratio: 4 / 3.4; max-height: 62vh; } }
.intro-copy { position: relative; max-width: 540px; padding-bottom: 120px; }
.intro-copy .caps-lead .brush { font-size: 1.12em; }
.intro-copy .body-sm { margin-top: 1.5rem; }
.doodle-arrow--intro { position: absolute; right: 8%; bottom: -10px; width: 70px; }

/* =========================================================
   ABOUT + WORD CLOUD
   ========================================================= */
.sec-skills { background: var(--paper); padding-bottom: 130px; }
.sec-about { background: var(--blush-2); }
.skills-title { text-align: center; margin-bottom: clamp(2rem, 4vw, 3rem); }
.about-center { text-align: center; }
/* paragraphs use the full width, left-aligned */
.about-center .body-copy { max-width: none; margin: 0; text-align: left; font-size: 16px; }

.what-best { position: relative; margin-top: 0; padding-left: 0; }
.what-best .label-caps { position: absolute; left: 26px; top: -1px; }
.doodle-arrow--about { width: 80px; }

.word-cloud {
  position: relative;
  display: grid;
  grid-template-columns: auto auto auto auto;
  grid-template-areas:
    "pitches  pitches leads   perf"
    "vert     brand   brand   brand"
    "vert     naming  social  biz"
    "vert     scripts client  client";
  align-items: center;
  justify-content: center;
  gap: clamp(.6rem, 1.2vw, 1.1rem) clamp(1rem, 2vw, 1.75rem);
  max-width: 1040px;
  margin: 0 auto;
  padding-top: 1rem;
  line-height: .95;
}
.wc { display: inline-block; text-transform: uppercase; will-change: transform; white-space: nowrap; }
.wc-pitches { grid-area: pitches; font-family: var(--f-brush); font-size: clamp(2.2rem, 4.4vw, 3.8rem); white-space: nowrap; }
.wc-leads { grid-area: leads; font-family: var(--f-body); font-size: clamp(.9rem, 1.6vw, 1.35rem); letter-spacing: .14em; align-self: end; padding-bottom: .6rem; }
.wc-perf { grid-area: perf; font-family: var(--f-caps); font-weight: 600; font-size: clamp(1.7rem, 3.4vw, 2.9rem); line-height: .95; justify-self: start; align-self: end; }
.wc-vertical {
  grid-area: vert; font-family: var(--f-caps); font-weight: 600;
  font-size: clamp(1.6rem, 3vw, 2.6rem); line-height: .9;
  writing-mode: vertical-rl; transform: rotate(180deg); justify-self: end;
}
.wc-brand { grid-area: brand; font-family: var(--f-brush); color: var(--pink); font-size: clamp(1.9rem, 3.6vw, 3.2rem); line-height: 1; white-space: nowrap; }
.wc-naming { grid-area: naming; font-family: var(--f-hand); text-transform: none; font-size: clamp(1.8rem, 3.6vw, 3rem); }
.wc-biz { grid-area: biz; font-family: var(--f-body); font-weight: 500; letter-spacing: .14em; font-size: clamp(.85rem, 1.5vw, 1.25rem); }
.wc-scripts { grid-area: scripts; font-family: var(--f-hand); text-transform: none; font-size: clamp(1.6rem, 3.2vw, 2.6rem); }
.wc-social { grid-area: social; font-family: var(--f-brush); font-size: clamp(1.6rem, 3vw, 2.4rem); }
.wc-client { grid-area: client; font-family: var(--f-caps); font-weight: 600; font-size: clamp(1.2rem, 2.2vw, 1.8rem); justify-self: start; }

.divider-line { position: absolute; left: 0; bottom: 0; width: 100%; height: 80px; }
.divider-line path { stroke: var(--line); stroke-width: 2; vector-effect: non-scaling-stroke; }

@media (max-width: 767.98px) {
  .word-cloud {
    display: flex; flex-wrap: wrap; justify-content: center; align-items: baseline;
    gap: .35rem .9rem; text-align: center; margin-top: 2.5rem;
  }
  .wc-vertical { writing-mode: horizontal-tb; transform: none; }
  .wc-perf br, .wc-vertical br { display: none; }
  .wc-brand, .wc-perf { white-space: normal; }
}

/* =========================================================
   CAREER ARC
   ========================================================= */
.sec-career { background: var(--paper); }
.slider--arc { --gap: 34px; }
.slider--arc .slider-track { padding-top: 26px; padding-bottom: 20px; }
@media (min-width: 768px) { .slider--arc { --per: 2; } }
@media (min-width: 1200px) { .slider--arc { --per: 3; } }
.arc-step {
  position: relative;
  background: #fff;
  border: 1.5px solid var(--ink);
  border-radius: 18px;
  padding: 26px 22px 24px;
  /* box-shadow: 6px 6px 0 var(--ink); */
  transition: transform .3s ease, box-shadow .3s ease;
}
.arc-step:hover { transform: translate(-3px, -3px); box-shadow: 9px 9px 0 var(--ink); }
.arc-step:not(:last-child)::after {
  /* little hand-drawn connector arrow */
  content: "";
  position: absolute; right: -31px; top: 40px; width: 26px; height: 20px;
  background: no-repeat center / contain url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 26 20'%3E%3Cpath d='M1 12 C 8 4, 15 16, 22 9 M17 5 L 23 9 L 18 14' fill='none' stroke='%23111' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
  z-index: 2;
}
.arc-num { font-family: var(--f-brush); font-size: 2.6rem; line-height: 1; color: var(--pink); display: block; margin-bottom: .6rem; }
.arc-step h3 { font-family: var(--f-caps); font-weight: 600; text-transform: uppercase; font-size: 1.35rem; margin: 0 0 .1rem; letter-spacing: .01em; }
.arc-meta { font-family: var(--f-hand); font-size: 1.15rem; color: var(--muted); margin: 0 0 .7rem; }
.arc-step p:last-of-type { font-size: 14px; color: var(--ink-soft); margin: 0; }
.arc-step--now { background: var(--ink); color: #fff; }
.arc-step--now p:last-of-type, .arc-step--now .arc-meta { color: rgba(255,255,255,.75); }
.arc-step--now { box-shadow: 6px 6px 0 var(--pink); }
.arc-step--now:hover { box-shadow: 9px 9px 0 var(--pink); }
.now-tag {
  position: absolute; top: -18px; right: 14px;
  font-family: var(--f-brush); font-size: 1.1rem; background: var(--yellow); color: var(--ink);
  padding: 2px 12px; transform: rotate(6deg); border-radius: 4px;
}

/* =========================================================
   CLIENTS
   ========================================================= */
.sec-clients { background: var(--blush); }
.clients-intro { max-width: 820px; margin: 0 auto; text-align: center; }
.clients-intro .body-sm { margin: 1.6rem auto 0; max-width: 60ch; }

/* two rows of brand tiles that scroll on a loop */
.logo-rows { margin-top: clamp(2.2rem, 4vw, 3.2rem); display: grid; gap: 14px; }
.logo-marquee {
  overflow: hidden;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
          mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
  padding: 6px 0 10px;
}
.logo-track {
  display: flex; width: max-content; list-style: none; margin: 0; padding: 0;
  animation: logo-scroll 70s linear infinite;
}
.logo-marquee--rev .logo-track { animation-direction: reverse; }
.logo-marquee:hover .logo-track { animation-play-state: paused; }
@keyframes logo-scroll { to { transform: translateX(-50%); } }
/* tile: a wide card, logo centred and sized by its shape (--lw / --lh set in main.js) */
.logo-tile {
  --ls: 1;
  width: 208px; height: 112px; flex: 0 0 auto; margin-right: 14px;
  background: #fff;
  border: 1px solid var(--tile-border); border-radius: 16px;
  display: grid; place-items: center;
  padding: 14px 18px; text-align: center;
  transition: transform .3s ease, border-color .3s ease, box-shadow .3s ease;
  position: relative;
}
.logo-tile:hover { transform: translateY(-4px); border-color: var(--ink); box-shadow: 4px 4px 0 var(--pink); }
.logo-tile img {
  width: calc(var(--lw) * var(--ls) * 1px); height: calc(var(--lh) * var(--ls) * 1px);
  max-width: 100%; max-height: 100%; object-fit: contain;
}
/* the name is read out for logos (alt) and shown only on wordmark tiles */
.logo-tile img + .logo-name { display: none; }
.logo-tile.is-wordmark .logo-name {
  font-family: var(--f-body); font-weight: 800; font-size: 1.02rem; line-height: 1.08;
  letter-spacing: -.01em; text-transform: uppercase; color: var(--ink);
  max-width: 15ch; text-wrap: balance;
}
@media (max-width: 575.98px) {
  .logo-tile { --ls: .74; width: 150px; height: 84px; margin-right: 10px; padding: 10px 12px; border-radius: 12px; }
  .logo-tile.is-wordmark .logo-name { font-size: .8rem; }
  .logo-rows { gap: 8px; }
}

/* =========================================================
   PITCHES
   ========================================================= */
.sec-pitches { background: var(--paper); }
.pitch-lede { margin-bottom: 1rem; }
.case-card {
  background: #fff;
  border: 1.5px solid var(--ink);
  border-radius: 26px;
  padding: clamp(22px, 3.5vw, 44px);
  position: relative;
}
.slider--cases .slider-track { padding-right: 10px; align-items: flex-start; overflow-y: hidden; transition: height .45s ease; }
.slider--cases .case-card { box-shadow: 6px 6px 0 var(--ink); }
.case-tag {
  display: inline-block; font-family: var(--f-body); font-weight: 600; font-size: 10.5px;
  letter-spacing: .18em; text-transform: uppercase; color: var(--muted); margin-bottom: .5rem;
}
.case-title {
  font-family: var(--f-caps); font-weight: 600; text-transform: uppercase;
  font-size: clamp(1.6rem, 3.2vw, 2.4rem); line-height: 1.05; margin: 0 0 1.4rem;
}
.case-title .brush { display: inline-block; font-size: .95em; margin-left: .15em; white-space: normal; }
.case-intro { font-size: 15px; font-weight: 500; color: var(--ink); max-width: 60ch; margin: -.4rem 0 1.3rem; }
.case-impact {
  margin: 1.2rem 0 0; padding: 12px 16px; max-width: 60ch;
  background: var(--blush-2); border-left: 4px solid var(--pink); border-radius: 0 12px 12px 0;
  font-size: 14.5px; color: var(--ink-soft);
}
.case-impact-label { display: block; font-weight: 600; font-size: 11px; letter-spacing: .18em; text-transform: uppercase; color: var(--ink); margin-bottom: .15rem; }

.case-tabs { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 1.2rem; }
.case-tabs button {
  border: 1.5px solid var(--ink); background: transparent; border-radius: 999px;
  font-family: var(--f-body); font-weight: 600; font-size: 11px; letter-spacing: .14em; text-transform: uppercase;
  padding: 7px 14px; cursor: pointer; transition: background .25s, color .25s;
}
.case-tabs button:hover { background: var(--blush); }
.case-tabs button[aria-selected="true"] { background: var(--ink); color: #fff; }
.case-tabs button:focus-visible { outline: 3px solid var(--pink); outline-offset: 2px; }

/* all panels share one grid cell, so the box is as tall as the longest one and switching tabs never jumps */
.case-panels { position: relative; display: grid; }
.case-panel { grid-area: 1 / 1; visibility: hidden; opacity: 0; font-size: 15.5px; color: var(--ink-soft); max-width: 60ch; transition: opacity .25s ease; }
.case-panel.is-active { visibility: visible; opacity: 1; }
.case-panel > :last-child { margin-bottom: 0; }
.case-panel strong { color: var(--ink); background: linear-gradient(transparent 62%, rgba(244,239,74,.85) 62%); }

.mini-stats { display: flex; flex-wrap: wrap; gap: 18px 44px; margin-top: 1.5rem; padding-top: 1.4rem; border-top: 1px dashed var(--tile-border); }
.mini-stats > div { display: flex; flex-wrap: wrap; align-items: baseline; gap: 2px 4px; max-width: 200px; }
.mini-stats small { flex-basis: 100%; font-size: 12px; color: var(--muted); line-height: 1.3; }
@media (max-width: 575.98px) {
  .mini-stats { gap: 18px 28px; }
  .mini-stats > div { max-width: 130px; }
  /* on phones the longest tab is many lines, so let each panel take its own height */
  .case-panel { display: none; }
  .case-panel.is-active { display: block; }
  .deck-zoom { right: 8px; bottom: 12px; padding: 5px 10px; font-size: 9.5px; letter-spacing: .12em; }
  .deck-meta { font-size: 10px; letter-spacing: .1em; }
  .deck-switch { width: auto; max-width: none; margin-right: 14px; }
  .deck-switch button { flex: 1 1 0; padding: 7px 6px; font-size: 10px; letter-spacing: .06em; }
}
.stat-num { font-family: var(--f-brush); font-size: clamp(2.2rem, 4vw, 3rem); line-height: 1; color: var(--pink); }
.stat-unit { font-family: var(--f-brush); font-size: 1.4rem; color: var(--pink); }
.stat-unit--deg { font-family: var(--f-caps); font-weight: 600; font-size: 2rem; align-self: flex-start; line-height: 1; }

.case-media { display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 22px; height: 100%; }
.img-slot--case { width: 100%; aspect-ratio: 4 / 3; border-radius: 18px; border: 1.5px solid var(--ink); }

/* ---------- Pitch deck preview (inside a case card) ---------- */
/* card with a deck: title + intro run across the full width, then text | deck below */
.case-card--deck .case-intro { max-width: 80ch; margin-bottom: 1.6rem; }
.case-card--deck .case-media { gap: 18px; }
.deck { width: 100%; }
/* switch between decks when a card has more than one */
.deck-switch {
  display: flex; gap: 4px; width: max-content; max-width: calc(100% - 14px); margin: 0 0 14px;
  padding: 4px; border: 1.5px solid var(--ink); border-radius: 999px; background: var(--ivory-card, #fff);
}
.deck-switch button {
  border: 0; border-radius: 999px; background: transparent; color: var(--ink); cursor: pointer; white-space: nowrap;
  padding: 7px 15px; font-family: var(--f-body); font-weight: 700; font-size: 11px; letter-spacing: .12em; text-transform: uppercase;
  transition: background .2s ease, color .2s ease;
}
.deck-switch button:hover { background: var(--lime, var(--yellow)); }
.deck-switch button[aria-pressed="true"] { background: var(--ink); color: var(--lime, var(--yellow)); }
.deck-switch button:focus-visible { outline: 3px solid var(--ink); outline-offset: 2px; }
.deck-stage { position: relative; margin: 0 14px 14px 0; }
/* two "sheets" peeking out behind the slide, like a stack of printed slides */
.deck-stage::before, .deck-stage::after {
  content: ""; position: absolute; inset: 0; border-radius: 16px;
  border: 1.5px solid var(--ink); background: var(--ivory-deep, #e9e3d7);
}
.deck-stage::before { transform: translate(14px, 14px); background: var(--ink); }
.deck-stage::after { transform: translate(7px, 7px); }
.deck-screen {
  position: relative; z-index: 1; display: block; width: 100%; padding: 0; cursor: zoom-in;
  aspect-ratio: 16 / 9; overflow: hidden; border-radius: 16px; border: 1.5px solid var(--ink); background: #fff;
}
.deck-img { width: 100%; height: 100%; object-fit: cover; transition: opacity .25s ease, transform .5s ease; }
.deck-img.is-loading { opacity: .35; }
.deck-screen:hover .deck-img { transform: scale(1.02); }
.deck-zoom {
  position: absolute; right: 12px; bottom: 16px; z-index: 1; padding: 7px 13px; border-radius: 999px;
  background: var(--ink); color: var(--lime, var(--yellow)); box-shadow: 0 4px 14px rgba(0,0,0,.18);
  font-family: var(--f-body); font-weight: 700; font-size: 10.5px; letter-spacing: .14em; text-transform: uppercase;
  transition: background .2s ease, color .2s ease;
}
.deck-screen:hover .deck-zoom, .deck-screen:focus-visible .deck-zoom { background: var(--lime, var(--yellow)); color: var(--ink); }
/* reading progress: a thin bar along the bottom edge of the slide */
.deck-progress { position: absolute; left: 0; right: 0; bottom: 0; z-index: 1; height: 4px; background: rgba(23,23,23,.12); }
.deck-progress > span { display: block; height: 100%; width: 0; background: var(--ink); transition: width .3s ease; }
.deck-arrow {
  position: absolute; top: 50%; z-index: 2; width: 38px; height: 38px; margin-top: -19px;
  display: grid; place-items: center; padding: 0; cursor: pointer;
  border: 1.5px solid var(--ink); border-radius: 50%; background: var(--ivory-card, #fff); color: var(--ink);
  font-size: 16px; line-height: 1; box-shadow: 2px 2px 0 var(--ink);
  transition: background .2s ease, color .2s ease, opacity .25s ease, transform .2s ease;
}
.deck-arrow--prev { left: 10px; }
.deck-arrow--next { right: 10px; }
.deck-arrow:hover { background: var(--lime, var(--yellow)); }
.deck-arrow:active { transform: translate(1px, 1px); box-shadow: 1px 1px 0 var(--ink); }
.deck-arrow:disabled { opacity: 0 !important; pointer-events: none; }
@media (hover: hover) {
  .deck-arrow { opacity: 0; }
  .deck-stage:hover .deck-arrow, .deck-arrow:focus-visible { opacity: 1; }
}
/* caption row under the slide, lined up with the slide's own edges (not the stack behind it) */
.deck-meta {
  display: flex; align-items: center; justify-content: space-between; gap: 12px;
  margin: 16px 14px 0 0; font-size: 11px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase;
}
.deck-label { color: var(--ink); }
.deck-label i { font-style: normal; color: var(--muted); margin: 0 .3em; }
.deck-count { color: var(--muted); font-variant-numeric: tabular-nums; white-space: nowrap; }
.deck-count b { color: var(--ink); }
.deck-screen:focus-visible, .deck-arrow:focus-visible { outline: 3px solid var(--ink); outline-offset: 3px; }

/* ---------- Pitch deck full-screen viewer ---------- */
.deckbox {
  position: fixed; inset: 0; z-index: 400; display: grid; grid-template-rows: auto 1fr auto; grid-template-columns: minmax(0, 1fr);
  background: #111; color: var(--ivory, #f4f0e8);
}
.deckbox[hidden] { display: none; }
.deckbox-top { display: flex; align-items: center; gap: 16px; padding: 14px clamp(16px, 3vw, 32px); border-bottom: 1px solid rgba(244,240,232,.14); }
.deckbox-title { margin: 0; font-size: clamp(14px, 1.6vw, 17px); font-weight: 800; letter-spacing: -.01em; text-transform: uppercase; min-width: 0; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.deckbox-title .brush { color: var(--lime, var(--yellow)); margin-left: .25em; background: none; }
.deckbox-sub { margin-left: .8em; padding-left: .8em; border-left: 1px solid rgba(244,240,232,.3); font-size: .8em; font-weight: 600; letter-spacing: .08em; color: rgba(244,240,232,.65); }
.deckbox-count { margin-left: auto; font-size: 13px; font-weight: 600; letter-spacing: .08em; color: rgba(244,240,232,.6); font-variant-numeric: tabular-nums; white-space: nowrap; }
.deckbox-count b { color: var(--lime, var(--yellow)); }
.deckbox-close {
  flex: none; width: 40px; height: 40px; display: grid; place-items: center; padding: 0; cursor: pointer;
  border: 1.5px solid rgba(244,240,232,.4); border-radius: 50%; background: transparent; color: inherit; font-size: 22px; line-height: 1;
  transition: background .2s ease, color .2s ease, border-color .2s ease;
}
.deckbox-close:hover { background: var(--lime, var(--yellow)); border-color: var(--lime, var(--yellow)); color: var(--ink); }
.deckbox-stage { position: relative; display: grid; place-items: center; grid-template-columns: minmax(0, 1fr); min-height: 0; padding: clamp(12px, 3vh, 32px) clamp(16px, 7vw, 96px); touch-action: pan-y; }
.deckbox-img {
  /* height limit = screen minus the top bar and thumbnail strip, so slides of any shape fit */
  max-width: 100%; max-height: calc(100vh - 230px); width: auto; height: auto; object-fit: contain;
  border-radius: 10px; background: #fff; box-shadow: 0 20px 60px rgba(0,0,0,.45);
  transition: opacity .2s ease;
}
.deckbox-img.is-loading { opacity: .4; }
.deckbox-img[hidden] { display: none; }
.deckbox-video {
  display: block; max-width: 100%; max-height: calc(100vh - 230px); width: auto; height: auto;
  border-radius: 10px; background: #000; box-shadow: 0 20px 60px rgba(0,0,0,.45);
}
/* play badge on thumbnails that are videos */
.deckbox-thumb.is-video::after {
  content: ""; position: absolute; left: 50%; top: 50%; width: 26px; height: 26px; margin: -13px 0 0 -13px; border-radius: 50%;
  background: var(--lime, var(--yellow)) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 10 10'%3E%3Cpath d='M3 2l5 3-5 3z' fill='%23171717'/%3E%3C/svg%3E") center / 12px no-repeat;
}
.deckbox-arrow {
  position: absolute; top: 50%; width: 48px; height: 48px; margin-top: -24px; z-index: 1;
  display: grid; place-items: center; padding: 0; cursor: pointer;
  border: 1.5px solid var(--lime, var(--yellow)); border-radius: 50%; background: var(--ink); color: var(--lime, var(--yellow));
  font-size: 18px; transition: background .2s ease, color .2s ease, opacity .2s ease;
}
.deckbox-arrow:hover { background: var(--lime, var(--yellow)); color: var(--ink); }
.deckbox-arrow:disabled { opacity: .25; pointer-events: none; }
.deckbox-arrow--prev { left: clamp(8px, 2vw, 28px); }
.deckbox-arrow--next { right: clamp(8px, 2vw, 28px); }
.deckbox-strip {
  display: flex; gap: 10px; overflow-x: auto; padding: 12px clamp(16px, 3vw, 32px) 16px;
  border-top: 1px solid rgba(244,240,232,.14); scrollbar-width: thin; scrollbar-color: rgba(244,240,232,.3) transparent;
}
.deckbox-thumb {
  position: relative; flex: none; width: 120px; aspect-ratio: 16 / 9; padding: 0; cursor: pointer; overflow: hidden;
  border: 2px solid transparent; border-radius: 6px; background: #2a2a2a; opacity: .55;
  transition: opacity .2s ease, border-color .2s ease;
}
.deckbox-thumb img { width: 100%; height: 100%; object-fit: cover; }
.deckbox-thumb span {
  position: absolute; left: 4px; bottom: 4px; padding: 1px 5px; border-radius: 4px;
  background: rgba(17,17,17,.8); color: var(--ivory, #f4f0e8); font-size: 10px; font-weight: 700;
}
.deckbox-thumb:hover { opacity: .9; }
.deckbox-thumb[aria-current="true"] { opacity: 1; border-color: var(--lime, var(--yellow)); }
.deckbox button:focus-visible, .mediabox button:focus-visible { outline: 3px solid var(--lime, var(--yellow)); outline-offset: 2px; }
@media (max-width: 767.98px) {
  .deck-arrow { width: 32px; height: 32px; margin-top: -16px; font-size: 14px; }
  .deck-arrow--prev { left: 8px; }
  .deck-arrow--next { right: 8px; }
  .deckbox-stage { padding: 12px; }
  .deckbox-arrow { top: auto; bottom: 18px; margin-top: 0; width: 42px; height: 42px; }
  .deckbox-stage { padding-bottom: 72px; }
  .deckbox-img, .deckbox-video { max-height: calc(100vh - 290px); }
  .deckbox-thumb { width: 92px; }
}

.footprint { margin-top: 3.2rem; }

/* ---------- Other pitches: a grid of deck tiles that open in the full-screen viewer ---------- */
.footprint-head { display: flex; flex-wrap: wrap; align-items: baseline; justify-content: space-between; gap: 6px 20px; margin-bottom: 1.4rem; }
.footprint-head .label-caps { margin: 0; }
.footprint-note { margin: 0; font-size: 14px; color: var(--muted); }
.pitch-grid { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 22px; }
.pitch-tile {
  display: flex; flex-direction: column; width: 100%; height: 100%; padding: 10px 10px 14px; text-align: left; cursor: pointer;
  border: 1.5px solid var(--ink); border-radius: 18px; background: var(--ivory-card, #fff); color: var(--ink);
  font-family: var(--f-body); box-shadow: 4px 4px 0 var(--ink);
  transition: transform .25s ease, box-shadow .25s ease;
}
.pitch-tile:hover, .pitch-tile:focus-visible { transform: translate(-3px, -3px); box-shadow: 7px 7px 0 var(--ink); }
.pitch-tile:focus-visible { outline: 3px solid var(--lime, var(--yellow)); outline-offset: 3px; }
.pitch-cover {
  position: relative; display: block; aspect-ratio: 16 / 9; overflow: hidden;
  border-radius: 10px; border: 1px solid var(--tile-border); background: #fff;
}
.pitch-cover img { width: 100%; height: 100%; object-fit: cover; transition: transform .5s ease; }
.pitch-tile:hover .pitch-cover img { transform: scale(1.04); }
.pitch-count {
  position: absolute; left: 8px; bottom: 8px; padding: 4px 9px; border-radius: 999px;
  background: var(--ink); color: var(--lime, var(--yellow));
  font-size: 10px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
}
.pitch-brand { display: block; margin: 14px 4px 2px; font-size: 17px; font-weight: 800; letter-spacing: -.01em; text-transform: uppercase; line-height: 1.15; }
.pitch-name { display: block; margin: 0 4px; font-size: 13.5px; color: var(--muted); line-height: 1.35; }
.pitch-cta {
  display: inline-flex; align-items: center; gap: .4em; margin: auto 4px 0; padding-top: 12px;
  font-size: 11px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase;
}
.pitch-cta span { display: inline-block; transition: transform .25s ease; }
.pitch-tile:hover .pitch-cta { text-decoration: underline; text-decoration-color: var(--lime, var(--yellow)); text-decoration-thickness: 3px; text-underline-offset: 4px; }
.pitch-tile:hover .pitch-cta span { transform: translateX(4px); }
@media (max-width: 991.98px) { .pitch-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
@media (max-width: 767.98px) { .pitch-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; } }
@media (max-width: 575.98px) {
  .pitch-tile { padding: 7px 7px 11px; border-radius: 14px; box-shadow: 3px 3px 0 var(--ink); }
  .pitch-cover { border-radius: 8px; }
  .pitch-count { left: 5px; bottom: 5px; padding: 3px 7px; font-size: 9px; letter-spacing: .08em; }
  .pitch-brand { margin-top: 10px; font-size: 14px; }
  .pitch-name { font-size: 12px; }
  .pitch-cta { font-size: 10px; letter-spacing: .1em; }
}
.footprint-cta { display: flex; justify-content: center; margin-top: 2.6rem; }
.chip-list { list-style: none; padding: 0; margin: 0; display: flex; flex-wrap: wrap; gap: 12px; }
.chip-list li {
  font-family: var(--f-caps); font-weight: 500; text-transform: uppercase; letter-spacing: .04em;
  font-size: 1.05rem; border: 1.5px solid var(--ink); border-radius: 12px; padding: 12px 22px;
  background: #fff; transition: transform .25s, background .25s, color .25s;
}
.chip-list li::after { content: " pitch"; font-family: var(--f-hand); text-transform: none; color: var(--pink); letter-spacing: 0; font-size: 1.1rem; }
.chip-list li:hover { transform: rotate(-2deg) translateY(-3px); background: var(--ink); color: #fff; }

/* =========================================================
   TSK STORY
   ========================================================= */
.sec-story { background: var(--blush); }
.story-intro { position: sticky; top: 110px; }
.role-pills { list-style: none; padding: 0; margin: 1.6rem 0 0; display: flex; flex-wrap: wrap; gap: 8px; }
.role-pills li {
  font-family: var(--f-body); font-weight: 600; font-size: 11px; letter-spacing: .14em; text-transform: uppercase;
  border: 1.5px solid var(--ink); border-radius: 999px; padding: 6px 14px; background: var(--paper);
}
.story { list-style: none; padding: 0; margin: 0; position: relative; }
.story::before {
  content: ""; position: absolute; left: 31px; top: 10px; bottom: 10px; width: 0;
  border-left: 2px dashed var(--ink); opacity: .5;
}
.story-beat { position: relative; display: grid; grid-template-columns: 64px 1fr; gap: 22px; padding-bottom: 2.4rem; }
.story-beat:last-child { padding-bottom: 0; }
.beat-num {
  width: 64px; height: 64px; border-radius: 50%; display: grid; place-items: center;
  background: var(--paper); border: 1.5px solid var(--ink);
  font-family: var(--f-brush); font-size: 1.4rem; position: relative; z-index: 1;
}
.story-beat h3 { font-family: var(--f-caps); font-weight: 600; text-transform: uppercase; font-size: 1.45rem; margin: .7rem 0 .4rem; }
.story-beat p { color: var(--ink-soft); max-width: 62ch; margin: 0; }
/* conversation screenshot under The Counter-Attack: shown whole, never cropped */
.proof-shot {
  margin: 1rem 0 0; 
  /* max-width: 380px;  */
  border: 1.5px solid var(--ink); border-radius: 16px; overflow: hidden;
  background: #fff; box-shadow: 6px 6px 0 var(--pink);
}
.proof-shot img { width: 100%; height: auto; }
.case-impact strong { color: var(--ink); background: linear-gradient(transparent 62%, rgba(244,239,74,.85) 62%); }
.story-intro .h-brush--stack .pink { display: inline; }
.story-beat--impact .beat-num { background: var(--pink); color: #fff; border-color: var(--pink); }
.story-beat--impact > div { background: #fff; border: 1.5px solid var(--ink); border-radius: 18px; padding: 6px 24px 22px; box-shadow: 6px 6px 0 var(--pink); }

@media (max-width: 991.98px) { .story-intro { position: static; } }
@media (max-width: 575.98px) {
  .story-beat { grid-template-columns: 46px 1fr; gap: 14px; }
  .beat-num { width: 46px; height: 46px; font-size: 1.1rem; }
  .story::before { left: 22px; }
  .story-beat h3 { margin-top: .45rem; font-size: 1.25rem; }
  .story-beat--impact > div { padding: 4px 16px 18px; }
}

/* =========================================================
   PERFORMANCE
   ========================================================= */
.sec-perf { background: var(--paper); }
.sec-head--stack { flex-direction: column; align-items: flex-start; gap: .4rem; }
.sec-head--stack .body-sm { font-size: 15px; max-width: 56ch; margin: 0; }
.perf-subhead { display: flex; flex-wrap: wrap; align-items: baseline; gap: .25rem 1.6rem; margin: 0 0 1.8rem; padding-top: 1.6rem; border-top: 1.5px solid var(--ink); }
.perf-subtitle { font-family: var(--f-caps); font-weight: 600; text-transform: uppercase; font-size: clamp(1.5rem, 2.8vw, 2.1rem); margin: 0; }
.perf-sub { list-style: none; padding: 0; margin: .2rem 0 0; display: grid; gap: .45rem; }
.perf-sub li { position: relative; padding-left: 1.1rem; }
.perf-sub li::before { content: ""; position: absolute; left: 0; top: .62em; width: 6px; height: 6px; border-radius: 50%; border: 1.5px solid var(--pink); }
.perf-sub b { color: var(--ink); font-weight: 600; }
.perf-dl strong { color: var(--ink); font-weight: 600; background: linear-gradient(transparent 62%, rgba(244,239,74,.85) 62%); }
.perf-card--feature .perf-sub b { color: #fff; }
.perf-card--feature .perf-dl strong { color: #fff; background: linear-gradient(transparent 62%, rgba(255,46,110,.7) 62%); }
/* ---------- campaign slider: one campaign per slide ---------- */
.slider--perf { --gap: 28px; }
.slider--perf .slider-track { padding: 4px 12px 18px 2px; align-items: flex-start; overflow-y: hidden; transition: height .45s ease; }
.slider-tabs {
  display: flex; gap: 8px; overflow-x: auto; scrollbar-width: none;
  padding: 2px 2px 12px; margin-bottom: 10px;
  -webkit-mask-image: linear-gradient(90deg, #000 92%, transparent);
          mask-image: linear-gradient(90deg, #000 92%, transparent);
}
.slider-tabs::-webkit-scrollbar { display: none; }
.slider-tabs button {
  flex: 0 0 auto; border: 1.5px solid var(--ink); background: #fff; color: var(--ink); border-radius: 999px;
  font-family: var(--f-body); font-weight: 600; font-size: 10.5px; letter-spacing: .12em; text-transform: uppercase;
  padding: 7px 14px; cursor: pointer; transition: background .25s, color .25s;
}
.slider-tabs button:hover { background: var(--blush); }
.slider-tabs button[aria-current="true"] { background: var(--ink); color: #fff; }
.slider-tabs button:focus-visible { outline: 3px solid var(--pink); outline-offset: 2px; }

.perf-card {
  background: #fff; border: 1.5px solid var(--ink); border-radius: 24px;
  padding: clamp(18px, 2.6vw, 30px);
  display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(20px, 3vw, 40px);
  /* box-shadow: 6px 6px 0 var(--ink); */
}
.perf-card h3 { font-family: var(--f-caps); font-weight: 600; text-transform: uppercase; font-size: clamp(1.5rem, 2.6vw, 2.1rem); line-height: 1.05; margin: 0 0 .8rem; }
.perf-card h3 .brush { color: var(--pink); white-space: normal; }
.perf-card--feature { background: var(--ink); color: #fff; }
.perf-card--feature .case-tag { color: rgba(255,255,255,.6); }
.perf-card--feature dd { color: rgba(255,255,255,.78); }
.perf-card--feature dt { color: var(--yellow); }
.perf-card--feature .perf-stats { border-color: rgba(255,255,255,.2); }
.perf-card--feature .perf-stats small { color: rgba(255,255,255,.65); }

/* ad side: a 4:5 frame (the creatives are 600x750), so every ad shows whole */
.perf-visual { display: flex; flex-direction: column; gap: 16px; min-width: 0; }
.perf-visual-img {
  position: relative; aspect-ratio: 4 / 5; padding: 0;
  border: 1.5px solid var(--ink); border-radius: 18px; background: #ead8d1;
  /* clip (not hidden) so focusing an arrow can't scroll the frame sideways */
  overflow: hidden; overflow: clip;
  isolation: isolate;
}
.perf-card--feature .perf-visual-img { border-color: rgba(255,255,255,.35); }
/* each campaign's ads are stacked; the active one fades in (arrows are added by main.js) */
.perf-visual-img .ad {
  position: absolute; inset: 0; margin: 0;
  opacity: 0; visibility: hidden;
  transition: opacity .45s ease, visibility 0s linear .45s;
}
.perf-visual-img .ad.is-active { opacity: 1; visibility: visible; z-index: 1; transition: opacity .45s ease; }
.perf-visual-img .ad img { display: block; width: 100%; height: 100%; object-fit: cover; }
/* video ads are 9:16: shown whole over a blurred copy of their own poster */
.ad--video { background: #111; overflow: hidden; }
.ad-blur {
  position: absolute; inset: -30px; z-index: 0;
  background: center / cover no-repeat;
  filter: blur(22px) brightness(.55) saturate(1.2);
}
.ad--video video { position: relative; z-index: 1; display: block; width: 100%; height: 100%; object-fit: contain; }
.ad-play {
  position: absolute; z-index: 2; left: 50%; top: 50%; transform: translate(-50%, -50%);
  width: 72px; height: 72px; border-radius: 50%; border: 1.5px solid var(--ink);
  background: var(--lime); color: var(--ink); display: grid; place-items: center; cursor: pointer;
  box-shadow: 4px 4px 0 var(--ink); transition: transform .25s, box-shadow .25s;
}
.ad-play svg { width: 28px; height: 28px; margin-left: 4px; fill: currentColor; }
.ad-play:hover { transform: translate(calc(-50% - 2px), calc(-50% - 2px)); box-shadow: 6px 6px 0 var(--ink); }
.ad-play:focus-visible { outline: 3px solid var(--ivory, #fff); outline-offset: 3px; }
.ad.is-playing .ad-play { opacity: 0; pointer-events: none; }
/* while a video plays, lift the arrows clear of its own control bar */
.perf-visual-img.is-playing .ads-btn { top: 42%; }
/* under the frame: the active ad's label + "2 / 4" */
.ads-meta { display: flex; align-items: center; gap: 10px; margin-left: auto; }
.ads-tag {
  padding: 5px 11px; border-radius: 999px; border: 1.5px solid var(--ink);
  background: var(--lime); color: var(--ink);
  font: 700 10.5px/1.2 var(--f-body); letter-spacing: .1em; text-transform: uppercase; white-space: nowrap;
}
.ads-tag.is-video::before { content: ""; display: inline-block; width: 0; height: 0; margin-right: 7px; border-style: solid; border-width: 4px 0 4px 7px; border-color: transparent transparent transparent currentColor; vertical-align: 0; }
.ads-count { font: 700 12px/1 var(--f-body); letter-spacing: .06em; color: var(--muted); white-space: nowrap; }
.perf-card--feature .ads-tag { border-color: var(--lime); }
.perf-card--feature .ads-count { color: rgba(255,255,255,.6); }
.ads-btn {
  position: absolute; top: 50%; z-index: 3; transform: translateY(-50%);
  width: 42px; height: 42px; border-radius: 50%; border: 1.5px solid var(--ink); background: #fff; color: var(--ink);
  display: grid; place-items: center; cursor: pointer; box-shadow: 3px 3px 0 var(--ink);
  transition: background .25s, color .25s;
}
.ads-btn:hover { background: var(--yellow); }
.ads-btn:focus-visible { outline: 3px solid var(--pink); outline-offset: 2px; }
.ads-btn svg { width: 18px; height: 18px; fill: none; stroke: currentColor; stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.ads-prev { left: 12px; }
.ads-next { right: 12px; }
.perf-visual-foot { display: flex; align-items: center; justify-content: space-between; gap: 12px; flex-wrap: wrap; }
.perf-index { font-family: var(--f-brush); color: var(--pink); font-size: 2rem; line-height: 1; }
.perf-index small { font-size: .55em; color: var(--muted); }
.perf-card--feature .perf-index small { color: rgba(255,255,255,.55); }

/* text side drifts a little less than the image, which gives the depth */
.perf-body {
  min-width: 0;
  transform: translateX(calc(var(--px, 0) * 5%));
  opacity: calc(1 - var(--pa, 0) * .7);
}
.perf-body .perf-dl { display: grid; grid-template-columns: 128px minmax(0, 1fr); gap: 0 22px; }
.perf-body .perf-dl dt { padding-top: .2rem; }

.perf-stats {
  display: flex; flex-wrap: wrap; gap: 12px 30px;
  padding: 10px 0 16px; margin-bottom: 16px; border-bottom: 1px dashed var(--tile-border);
}
.perf-stats > div { display: flex; flex-direction: column; }
.perf-stats small { font-size: 12px; color: var(--muted); text-transform: uppercase; letter-spacing: .1em; font-weight: 600; }
.perf-dl { margin: 0; }
.perf-dl dt { font-family: var(--f-body); font-weight: 600; font-size: 11px; letter-spacing: .18em; text-transform: uppercase; margin-bottom: .2rem; }
.perf-dl dd { font-size: 14px; color: var(--ink-soft); margin: 0 0 .85rem; }
.perf-card--feature .perf-dl dd { color: rgba(255,255,255,.8); }

@media (max-width: 991.98px) {
  .perf-card { grid-template-columns: 1fr; }
  .perf-visual { width: min(100%, 420px); margin-inline: auto; }
}
@media (max-width: 575.98px) {
  .perf-body .perf-dl { display: block; }
  .ad-play { width: 60px; height: 60px; }
  .perf-stats { display: grid; grid-template-columns: 1fr 1fr; gap: 14px 16px; }
  .perf-stats .stat-num { font-size: 2rem; }
  .perf-stats small { font-size: 10.5px; letter-spacing: .06em; line-height: 1.3; }
}

/* =========================================================
   REELS
   ========================================================= */
.sec-reels { background: var(--blush); }
.slider--reels { --per: 2; --gap: 16px; }
.slider--reels .slider-track { padding-bottom: 20px; }
@media (min-width: 768px) { .slider--reels { --per: 3; --gap: 22px; } }
@media (min-width: 1200px) { .slider--reels { --per: 4; } }
.reel { margin: 0; }
.reel-frame {
  position: relative; aspect-ratio: 9 / 16; border-radius: 22px; overflow: hidden;
  border: 1.5px solid var(--ink); background: var(--ink); 
  /* box-shadow: 6px 6px 0 var(--ink); */
}
/* .reel:nth-child(even) .reel-frame { box-shadow: 6px 6px 0 var(--pink); } */
.reel-video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; background: var(--ink); cursor: pointer; }
/* sound on/off, top-right of each reel */
.reel-sound {
  position: absolute; top: 12px; right: 12px; z-index: 2;
  width: 38px; height: 38px; border-radius: 50%; border: 1.5px solid var(--ink);
  background: rgba(255,255,255,.92); display: grid; place-items: center; cursor: pointer;
  box-shadow: 2px 2px 0 var(--ink); transition: background .25s, transform .25s;
}
.reel-sound:hover { transform: scale(1.08); }
.reel-sound:focus-visible { outline: 3px solid var(--pink); outline-offset: 3px; }
.reel-sound svg { width: 18px; height: 18px; fill: none; stroke: var(--ink); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.reel-sound .ic-on { display: none; }
.reel.has-sound .reel-sound { background: var(--yellow); }
.reel.has-sound .reel-sound .ic-on { display: block; }
.reel.has-sound .reel-sound .ic-off { display: none; }
.reel.is-missing .reel-sound { display: none; }
.reel-soon {
  position: absolute; left: 12px; right: 12px; bottom: 12px; z-index: 2;
  background: rgba(17,17,17,.85); color: #fff; border-radius: 999px; text-align: center; padding: 6px 10px;
  font-weight: 600; font-size: 10.5px; letter-spacing: .12em; text-transform: uppercase;
  opacity: 0; transform: translateY(6px); transition: opacity .3s ease, transform .3s ease; pointer-events: none;
}
.reel.is-missing .reel-soon { opacity: 1; transform: none; }
.reel figcaption { font-family: var(--f-hand); font-size: 1.25rem; text-align: center; margin-top: .8rem; }
@media (max-width: 575.98px) {
  .reel-sound { width: 34px; height: 34px; top: 8px; right: 8px; }
  .reel-frame { border-radius: 16px; }
}

/* =========================================================
   SOCIAL
   ========================================================= */
.sec-social { background: var(--blush-2); }
.doodle-arrow--side { width: 150px; margin-top: 1rem; }
.phone-grid {
  background: #fff; border: 1.5px solid var(--ink); border-radius: 34px;
  padding: 22px 16px 18px; max-width: 340px; margin: 0 auto;
  box-shadow: 8px 8px 0 var(--ink);
}
.slider--social { --gap: 28px; }
.slider--social .slider-track { padding-right: 14px; }
@media (min-width: 576px) { .slider--social { --per: 2; } }
.slider--social .phone-grid { width: 100%; }
.slider--social .phone-grid:nth-child(even) { box-shadow: 8px 8px 0 var(--pink); }
.phone-handle { font-family: var(--f-body); font-weight: 600; font-size: 13px; text-align: center; margin: 0 0 12px; }
.grid9 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 3px; }
.grid9 .img-slot { aspect-ratio: 4 / 5; border-radius: 3px; }
.phone-name { font-family: var(--f-brush); text-align: center; font-size: 1.35rem; margin: 14px 0 0; text-transform: uppercase; }
.phone-handle { color: var(--muted); letter-spacing: .12em; text-transform: uppercase; font-size: 11px; }

/* a whole Instagram grid screenshot, opens larger on click */
.grid-shot {
  position: relative; display: block; width: 100%; padding: 0; border: 0; cursor: zoom-in;
  aspect-ratio: 8 / 7; overflow: hidden; border-radius: 8px; background: var(--ivory-deep, #e9e3d7);
}
.grid-shot img { width: 100%; height: 100%; object-fit: cover; transition: transform .5s ease; }
.grid-shot::after {
  content: "\2922  View"; position: absolute; right: 8px; bottom: 8px; padding: 5px 10px; border-radius: 999px;
  background: var(--ink); color: var(--lime, var(--yellow)); font-size: 10px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
  opacity: 0; transform: translateY(4px); transition: opacity .25s ease, transform .25s ease;
}
.grid-shot:hover img { transform: scale(1.03); }
.grid-shot:hover::after, .grid-shot:focus-visible::after { opacity: 1; transform: none; }
.grid-shot:focus-visible, .series-media:focus-visible { outline: 3px solid var(--lime, var(--yellow)); outline-offset: 3px; }

/* ---------- Content series (video interviews, ad campaigns) ---------- */
.social-series { margin-top: clamp(3rem, 6vw, 5rem); }
.series-label { margin: 0 0 1.4rem; color: var(--on-dark-soft, rgba(244,240,232,.78)); }
.series-card {
  height: 100%; padding: clamp(18px, 2.4vw, 26px); border-radius: 26px;
  background: var(--ivory, #f4f0e8); color: var(--ink);
}
.series-head { margin-bottom: 1.1rem; }
.series-kicker { display: inline-block; padding: 4px 10px; border-radius: 999px; background: var(--ink); color: var(--lime, var(--yellow)); font-size: 10px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; }
.series-title { margin: .55rem 0 .2rem; font-size: clamp(1.2rem, 2vw, 1.5rem); font-weight: 800; letter-spacing: -.01em; text-transform: uppercase; line-height: 1.1; }
.series-desc { margin: 0; font-size: 14px; color: var(--ink-soft); }
.series-row { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; }
.series-item { margin: 0; }
.series-media {
  position: relative; display: block; width: 100%; padding: 0; border: 1.5px solid var(--ink); cursor: pointer;
  aspect-ratio: 4 / 5; overflow: hidden; border-radius: 12px; background: var(--ink);
}
.series-media img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 30%; transition: transform .5s ease; }
.series-media:hover img { transform: scale(1.04); }
.series-play {
  position: absolute; left: 8px; bottom: 8px; width: 40px; height: 40px; border-radius: 50%;
  background: var(--lime, var(--yellow)); box-shadow: 0 6px 18px rgba(0,0,0,.35); transition: transform .25s ease;
}
.series-play::before {
  content: ""; position: absolute; left: 50%; top: 50%; margin: -7px 0 0 -4px;
  border-style: solid; border-width: 7px 0 7px 12px; border-color: transparent transparent transparent var(--ink);
}
.series-media:hover .series-play { transform: scale(1.1); }
.series-time { position: absolute; right: 7px; bottom: 7px; padding: 2px 7px; border-radius: 6px; background: rgba(17,17,17,.8); color: #fff; font-size: 11px; font-weight: 700; }
.series-item figcaption { margin-top: 8px; line-height: 1.3; }
.series-item figcaption b { display: block; font-size: 13px; font-weight: 800; }
.series-item figcaption span { display: block; font-size: 12px; color: var(--muted); }
@media (max-width: 575.98px) {
  .series-row { gap: 8px; }
  .series-play { left: 6px; bottom: 6px; width: 30px; height: 30px; }
  .series-play::before { margin: -5px 0 0 -3px; border-width: 5px 0 5px 9px; }
  .series-time { right: 5px; bottom: 5px; font-size: 10px; padding: 1px 5px; }
  .series-item figcaption b { font-size: 12px; }
  .series-item figcaption span { font-size: 11px; }
}

/* ---------- Media viewer (videos and single images, full screen) ---------- */
.mediabox { position: fixed; inset: 0; z-index: 400; display: grid; grid-template-rows: auto 1fr auto; grid-template-columns: minmax(0, 1fr); background: #111; color: var(--ivory, #f4f0e8); }
.mediabox[hidden], .mediabox .deckbox-arrow[hidden] { display: none; }
.mediabox-top { display: flex; align-items: center; gap: 16px; padding: 14px clamp(16px, 3vw, 32px); }
.mediabox-count { font-size: 13px; font-weight: 600; letter-spacing: .08em; color: rgba(244,240,232,.6); font-variant-numeric: tabular-nums; }
.mediabox-count b { color: var(--lime, var(--yellow)); }
.mediabox-stage { position: relative; display: grid; place-items: center; min-height: 0; padding: 0 clamp(64px, 8vw, 110px); }
.mediabox-stage img, .mediabox-stage video {
  display: block; max-width: 100%; max-height: calc(100vh - 150px); width: auto; height: auto;
  border-radius: 12px; background: #000; box-shadow: 0 20px 60px rgba(0,0,0,.45);
}
.mediabox-cap { margin: 0; padding: 14px clamp(16px, 3vw, 32px) 20px; text-align: center; font-size: 14px; font-weight: 600; color: rgba(244,240,232,.85); }
.mediabox .deckbox-close { margin-left: auto; }
@media (max-width: 767.98px) {
  .mediabox-stage { padding: 0 12px 64px; }
  .mediabox .deckbox-arrow { top: auto; bottom: 8px; margin-top: 0; }
}

/* =========================================================
   BRANDING
   ========================================================= */
.sec-branding { background: var(--paper); }
.brand-grid { display: grid; grid-template-columns: repeat(10, 1fr); gap: 22px; }
.brand-tile {
  grid-column: span 2; min-width: 0;
  display: block; width: 100%; padding: 0; border: 0; background: none; color: inherit;
  text-align: left; font: inherit; cursor: pointer; border-radius: 16px;
}
.brand-tile--lg { grid-column: span 5; }
.brand-tile .img-slot { aspect-ratio: 4 / 3; border-radius: 16px; border: 1.5px solid var(--ink); transition: transform .35s ease, box-shadow .35s ease; }
/* "View details" button sits on every image by default (no hover needed, so it works on phones) */
.brand-tile .img-slot::after {
  content: "View details +"; position: absolute; right: 12px; bottom: 12px; z-index: 2;
  background: var(--ink); color: #fff; border: 1.5px solid var(--ink); border-radius: 999px; padding: 7px 14px;
  font-family: var(--f-body); font-weight: 600; font-size: 10.5px; letter-spacing: .14em; text-transform: uppercase;
  box-shadow: 2px 2px 0 var(--pink); transition: background .25s ease, color .25s ease;
}
.brand-tile:hover .img-slot::after, .brand-tile:focus-visible .img-slot::after { background: var(--yellow); color: var(--ink); }
.brand-tile .img-slot[data-cta]::after { content: attr(data-cta); }
.brand-tile--lg .img-slot { aspect-ratio: 16 / 10; }
.brand-tile:hover .img-slot { transform: rotate(-1deg) translateY(-4px); box-shadow: 6px 6px 0 var(--pink); }
.brand-tile-name { display: block; font-family: var(--f-caps); font-weight: 600; text-transform: uppercase; font-size: 1.2rem; line-height: 1.2; margin: .9rem 0 .1rem; }
.brand-tile-sub { display: block; font-family: var(--f-hand); font-size: 1.15rem; color: var(--muted); margin: 0; }
@media (max-width: 575.98px) { .brand-tile .img-slot::after { right: 8px; bottom: 8px; padding: 5px 10px; font-size: 9px; } }
@media (max-width: 991.98px) {
  .brand-grid { grid-template-columns: repeat(2, 1fr); }
  .brand-tile, .brand-tile--lg { grid-column: span 1; }
  .brand-tile:last-child { grid-column: 1 / -1; }
  .brand-tile:last-child .img-slot { aspect-ratio: 16 / 7; }
}
@media (max-width: 575.98px) {
  .brand-grid { grid-template-columns: 1fr 1fr; gap: 16px; }
  .brand-tile--lg { grid-column: 1 / -1; }
  .brand-tile-name { font-size: 1rem; }
}

.naming-card, .beyond-card {
  height: 100%; border-radius: 22px; padding: clamp(24px, 3.5vw, 40px); position: relative; overflow: hidden;
}
.naming-card { background: var(--blush); }
.naming-word {
  font-family: var(--f-brush); color: var(--pink); font-size: clamp(1.9rem, 3.4vw, 3.2rem);
  line-height: 1; margin: .4rem 0 0; text-transform: uppercase; overflow-wrap: anywhere;
}
.squiggle--naming { width: 110px; margin-top: 10px; }
.beyond-card { background: var(--ink); color: #fff; }
/* the card's main title: bigger than the four point headings below */
.beyond-title { font-size: clamp(2.1rem, 4.6vw, 3.6rem); margin: 0 0 .8rem; }
.hl--pink::before { background: var(--pink); }
.beyond-sub { font-family: var(--f-hand); font-size: clamp(1.25rem, 2vw, 1.6rem); color: rgba(255,255,255,.75); margin: 0 0 1.4rem; }
.beyond-list { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(2, 1fr); gap: 0 40px; }
.beyond-list li { border-top: 1px solid rgba(255,255,255,.18); padding: 18px 0 20px; }
.beyond-list .brush { display: block; font-size: clamp(1.3rem, 2.2vw, 1.8rem); line-height: 1.1; text-transform: uppercase; white-space: normal; margin-bottom: .5rem; }
.beyond-list li:nth-child(2) .brush { color: var(--yellow); }
.beyond-list li:nth-child(3) .brush { color: var(--pink); }
.beyond-list p { font-size: 14px; color: rgba(255,255,255,.78); margin: 0; }
/* an odd last point runs the full width so it doesn't sit alone in one column */
.beyond-list li:last-child:nth-child(odd) { grid-column: 1 / -1; }
.beyond-list li:last-child:nth-child(odd) p { max-width: 75ch; }
@media (max-width: 767.98px) { .beyond-list { grid-template-columns: 1fr; } }

/* =========================================================
   AWARDS
   ========================================================= */
.sec-awards { background: var(--blush); }
.award-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 16px; }
.award-list .award--feature { grid-column: 1 / -1; }
@media (max-width: 575.98px) { .award-list { grid-template-columns: 1fr; } }
.award {
  display: grid; grid-template-columns: 48px 1fr; gap: 16px; align-items: center;
  background: #fff; border: 1.5px solid var(--ink); border-radius: 18px; padding: 18px 20px;
  transition: transform .3s ease, box-shadow .3s ease;
}
.award:hover { transform: translateX(6px); box-shadow: -6px 6px 0 var(--yellow); }
.award-star {
  width: 48px; height: 48px; border-radius: 50%; display: grid; place-items: center;
  background: var(--yellow); font-size: 1.4rem; color: var(--ink);
}
.award h3 { font-family: var(--f-caps); font-weight: 600; text-transform: uppercase; font-size: 1.15rem; line-height: 1.15; margin: 0 0 .15rem; }
.award h3 .brush { white-space: normal; margin-left: .15em; }
.award p { margin: 0; font-size: 14px; color: var(--ink-soft); }
.award--feature { box-shadow: 6px 6px 0 var(--pink); }
.award--feature p { font-size: 15px; color: var(--ink); font-weight: 500; }
.award-gallery { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }
.award-gallery img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; border-radius: 10px; border: 1px solid var(--tile-border); }

/* ---------- Awards: bento grid ----------
   desktop: 4 columns, promotion + stall tall on the outside, four tiles in a 2x2 block between them */
.award-bento {
  display: grid; gap: 18px;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  grid-auto-rows: clamp(170px, 17vw, 235px);
  grid-template-areas:
    "promo eotm prog stall"
    "promo wow  doc  stall";
}
.ab--promo { grid-area: promo; }
.ab--stall { grid-area: stall; }
.ab--eotm { grid-area: eotm; }
.ab--prog { grid-area: prog; }
.ab--wow { grid-area: wow; }
.ab--doc { grid-area: doc; }

.ab-tile {
  position: relative; overflow: hidden; border-radius: 20px; border: 1.5px solid var(--ink);
  transition: transform .3s ease, box-shadow .3s ease;
}
.ab-tile:hover { transform: translate(-3px, -3px); box-shadow: 6px 6px 0 var(--lime, var(--yellow)), 6px 6px 0 1.5px var(--ink); }

/* photo tiles: the photo fills the tile, the award name sits on a dark fade at the bottom */
.ab-photo { background: var(--ink); }
.ab-photo img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform .6s ease; }
.ab-photo:hover img { transform: scale(1.05); }
.ab-photo::after {
  content: ""; position: absolute; inset: 0; z-index: 1; pointer-events: none;
  background: linear-gradient(to top, rgba(17,17,17,.92) 0%, rgba(17,17,17,.6) 32%, rgba(17,17,17,0) 62%);
}
.ab-caption { position: absolute; left: 0; right: 0; bottom: 0; z-index: 2; display: flex; align-items: flex-end; gap: 10px; padding: 14px 16px 16px; color: #fff; }
.ab-star {
  flex: none; width: 30px; height: 30px; display: grid; place-items: center; border-radius: 50%;
  background: var(--lime, var(--yellow)); color: var(--ink); font-size: .9rem; margin-bottom: 2px;
}
.ab-caption h3 { margin: 0; font-size: clamp(.95rem, 1.2vw, 1.1rem); font-weight: 800; letter-spacing: -.005em; line-height: 1.15; text-transform: uppercase; color: #fff; }
.ab-caption p { margin: 3px 0 0; font-size: 12.5px; line-height: 1.35; color: rgba(255,255,255,.78); }
.ab-badge {
  position: absolute; left: 12px; top: 12px; z-index: 2; padding: 4px 9px; border-radius: 999px;
  background: var(--ink); color: var(--lime, var(--yellow)); font-size: 10px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
}
/* the whole tile is the click target */
.ab-open { position: absolute; inset: 0; z-index: 3; padding: 0; border: 0; background: transparent; cursor: zoom-in; border-radius: inherit; }
.ab-open:focus-visible { outline: 3px solid var(--ink); outline-offset: 3px; }

/* tablet: 2 columns */
@media (max-width: 991.98px) {
  .award-bento {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    grid-auto-rows: 210px;
    grid-template-areas:
      "promo stall"
      "promo stall"
      "eotm  prog"
      "wow   doc";
  }
}
/* phone: one column, each tile sized by its own shape */
@media (max-width: 575.98px) {
  .award-bento { grid-template-columns: minmax(0, 1fr); grid-template-areas: none; grid-auto-rows: auto; gap: 14px; }
  .award-bento > .ab-tile { grid-area: auto; }
  .ab-photo { aspect-ratio: 4 / 3; }
  .ab--promo, .ab--stall { aspect-ratio: 4 / 5; }
}

/* =========================================================
   PHOTO STRIP
   ========================================================= */
.photo-strip {
  display: grid; grid-template-columns: 1fr 1fr 1fr; gap: clamp(10px, 4vw, 64px);
  background: var(--ink);
  align-items: end;
}
.photo-strip .img-slot { border-radius: 0; aspect-ratio: 1 / 1.05; }
.photo-strip .strip-2 { aspect-ratio: 1 / .85; }

/* =========================================================
   CONTACT / FOOTER
   ========================================================= */
.sec-contact { background: var(--ink); color: #fff; padding-bottom: 36px; }
.contact-head { display: flex; align-items: flex-start; gap: 0; flex-wrap: wrap; }
.contact-head .h-brush { margin-bottom: 0; }
.doodle-arrow--contact { width: 190px; margin-top: 18px; margin-left: 10px; }
.doodle-arrow--contact path { stroke: #fff; }
.doodle-arrow--contact .dot { fill: #fff; }
.contact-intro { max-width: 760px; margin: 1.6rem 0 0; }
.contact-intro p { font-size: clamp(15px, 1.4vw, 17px); color: rgba(255,255,255,.82); margin: 0 0 1rem; }
.contact-intro .contact-align { font-family: var(--f-brush); color: var(--yellow); font-size: clamp(1.3rem, 2.4vw, 1.9rem); line-height: 1.2; text-transform: uppercase; margin: 0; }
.contact-cols { margin-top: 2.4rem; }
a.contact-value[href^="mailto:"] { text-transform: none; }
.contact-wa { display: table; margin-top: .4rem; font-family: var(--f-hand); font-size: 1.2rem; color: var(--pink); text-decoration: none; }
.contact-wa:hover { color: var(--yellow); }
.contact-note { font-size: 13px; color: rgba(255,255,255,.6); margin: .3rem 0 0; }
.contact-label { font-family: var(--f-brush); color: var(--pink); text-transform: uppercase; font-size: 1.05rem; margin: 0 0 .3rem; }
.contact-value {
  font-family: var(--f-caps); font-weight: 500; text-transform: uppercase; letter-spacing: .03em;
  font-size: 1.05rem; margin: 0; text-decoration: none; word-break: break-word;
}
a.contact-value:hover { color: var(--yellow); }
.socials { display: flex; gap: 12px; }
.socials a { width: 34px; height: 34px; display: grid; place-items: center; border-radius: 50%; transition: background .25s; }
.socials a:hover { background: var(--pink); }
.socials svg { width: 22px; height: 22px; fill: none; stroke: #fff; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }
.socials svg .fill { fill: #fff; stroke: none; }
.footer-line {
  margin: clamp(56px, 8vw, 100px) 0 0; text-align: center;
  font-family: var(--f-body); font-weight: 500; font-size: 10.5px; letter-spacing: .16em; text-transform: uppercase;
  color: rgba(255,255,255,.55);
}

/* ---------- reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .01ms !important; animation-duration: .01ms !important; }
  .slider-track { scroll-behavior: auto; }
  .logo-track { animation: none; }
  .logo-marquee { overflow-x: auto; }
}
.slider-nav.reel-nextprev{
  margin-bottom: 30px;
}

/* Brand films (landscape, below the reels) */
.films { display: grid; grid-template-columns: 1fr; gap: 24px; margin: 0 0 3rem; }
@media (min-width: 768px) {
  .films { grid-template-columns: 1fr 1fr; }
  .films .film:first-child { grid-column: 1 / -1; }
}
@media (min-width: 992px) {
  .films { grid-template-columns: repeat(3, 1fr); }
  .films .film:first-child { grid-column: auto; }
}
.film { margin: 0; }
.film-frame {
  position: relative; aspect-ratio: 16 / 9; border-radius: 22px; overflow: hidden;
  border: 1.5px solid var(--ink); background: var(--ink);
}
.film-video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; background: var(--ink); }
/* once a film has started, its own controls take over */
.film.is-started .ad-play, .film.is-started .film-time { opacity: 0; pointer-events: none; }
.film-time {
  position: absolute; right: 12px; bottom: 12px; z-index: 2;
  background: rgba(17,17,17,.85); color: #fff; border-radius: 999px; padding: 4px 10px;
  font-weight: 600; font-size: 11px; letter-spacing: .08em; transition: opacity .25s;
}
.film figcaption { font-family: var(--f-hand); font-size: 1.25rem; text-align: center; margin-top: .8rem; }
@media (max-width: 575.98px) {
  .film-frame { border-radius: 16px; }
  .film .ad-play { width: 60px; height: 60px; }
}
.reels-left-padding{
  padding-left: 0;
}